Fractional creative lead · Dubai
A fractional creative director, without the full-time hire
A senior creative director in your team one or two days a week, owning briefs, vendors, approvals and brand standards.
- Creative direction
- Vendor management
- Brand standards
- Approvals
- Creative direction
- Vendor management
- Brand standards
- Approvals
Senior creative direction, sized to what you need
20+ years leading creative across the UAE, UK and Asia, in your team.
One senior person sets the direction, writes the briefs, manages your agencies and freelancers, and reviews every piece before it ships. No ramp-up through juniors.
- One or two set days a week
- On site in Dubai or remote
- 3-month minimum, then monthly
What your fractional creative director owns
Agreed with you at the start and reviewed each month.
Creative direction
The look, tone and ideas behind every launch, kept consistent across markets.
Brand standards
Guidelines tightened and applied to every asset.
Briefs
One structured brief per project, confirmed before work starts.
Vendors and agencies
Agencies, freelancers and production partners, briefed and reviewed.
Reviews and sign-off
Every piece checked before it reaches you.
AI in your workflow
Practical AI tools and rules where they save time, review gates kept.
Brands we have created for
How a fractional engagement works
- Month 1Listen and auditMeet the team and vendors, review recent work, agree the first priorities.
- Month 1Set the systemBrief template, approval path and brand checks in place.
- Every weekDirect and reviewSet days in your team, directing work and signing off what ships.
- Every monthReportWhat shipped, what improved and what comes next.
Who this is for
Marketing directors with steady creative work and no senior creative lead.
- Developers running several launches a year with a small team
- Brands working with several agencies and freelancers
- Teams between creative hires, or not ready for one
- Agencies needing a senior white-label creative lead
Related work
Brands we have led creatively
Website · Select PropertySelect PropertyThe group's website, identity in use and marketing material for a property investment business selling across the UK, the Gulf and Asia.
Website · Select Propertymydubaiproperty.aeA Dubai property search website for buyers and investors, designed and built end to end.
Related articles
Ideas and guides on fractional creative lead
FAQ
Fractional creative director questions
A 15-minute call is enough to see if the fit is right.
Talk about fractionalWhat is a fractional creative director?
A senior creative director who works part of the week as part of your team, owning creative direction, briefs, vendors and sign-off, without the cost of a full-time hire.
How much does a fractional creative director cost?
AED 18,000 per month for one day a week, or AED 32,000 per month for two days a week, billed monthly in advance.
Is there a minimum term?
Yes, three months, so there is time to set the system and show results. After that it runs month to month.
Do you work on site in Dubai?
Yes. Days can be on site in Dubai, remote or a mix. Clients in the wider GCC and UK work remotely.
Can you manage our existing agency?
Yes. That is often the main job: clearer briefs, faster decisions and consistent reviews for the agencies and freelancers you already use.
How is this different from a freelancer?
A freelancer makes what you brief. A fractional creative director owns the brief, the direction and the quality of everything your team and vendors produce.
Services
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