Website · Select Property · 2017–26
Select Property
A corporate site with two jobs at once: build confidence, and sell apartments.
- organic visits
- +72%
- website enquiries a year
- 2,900+
- years running the site
- 9
- regions: UK, Gulf, Asia
- 3
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Highlights
- Group website that builds trust and sells apartments in the same visit
- Design, build direction and the CMS the marketing team uses every day
- Ongoing SEO, structured data and performance work
- Investor presentations, signage, stationery, Arabic outdoor, events and social in one look
- Sales teams in Manchester, Dubai, Hong Kong and Shanghai all pointed here
The story
selectproperty.com carries the whole group: who the business is, the developments it has delivered, the investment case behind them, and the routes into a sales team spread across Manchester, Dubai, Hong Kong and Shanghai. Every campaign eventually points here, so it has to build trust and sell in the same visit.
I owned the creative and technical side of the site rather than handing it over at launch: design, build direction, the CMS the marketing team works in every day, and the ongoing SEO, structured data and performance work.
Around the site sits the rest of the brand in use: investor presentations and sales slides, signage and stationery, Arabic outdoor for the Gulf, event material and social content, all kept to one look across three regions.
- Role
- Creative direction, Web design, Build oversight, SEO, Brand in use, Social content
- Client
- Select Property
- Where · When
- Manchester / Dubai / Hong Kong · 2017–26
- A site run for years, not launched and left
- Visit the live site
