Website · Emaar Entertainment · 2012–17
Reel Cinemas
The agency built it; the job was making sure it was the right site.
- cinemas across Dubai
- 3
- F&B campaigns created
- 250+
- films updated across web and app
- 800+
- booking interface for in-cinema screens
- 1
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Highlights
- Client-side direction of the agency website rebuild
- Listings, showtimes and booking shaped around how cinemagoers use them
- Food and beverage creative: combo offers, in-cinema screens and posters
The story
Reel Cinemas is Emaar Entertainment's cinema brand, with screens across Dubai including Dubai Mall. For the website rebuild I worked on the client side, directing the agency through the build so that listings, showtimes and booking worked the way cinemagoers actually use them.
Alongside the website I created food and beverage promotional creative for the cinemas, from combo offers to in-cinema screens and posters.
- Role
- Website build direction, Agency management, F&B promotional creative
- Client
- Emaar Entertainment
- Where · When
- Dubai · 2012–17