Microsite · Select Property · 2017–26

Vita Student

One student brand, many buildings, and each one needs its own launch.

student rooms marketed: 3,000+
microsites: 5
email campaigns: 100+
social media campaigns: 50+

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Highlights

Launch microsites for new buildings in York, Cardiff, Southampton and Manchester
Sub-brands that feel local to each city and building
Written for two readers at once: the student and the parent
One Vita Student family, no brand drift across cities

The story

Vita Student is the Select Property group's premium student accommodation brand, with buildings in cities across the UK. Every new building is its own launch, aimed at two people at once: the student choosing where to live, and the parent checking it is safe, well run and worth the price.

I led the launch microsites for new buildings and developments in York, Cardiff, Portswood in Southampton and Manchester, and created the sub-brands that give each one its own identity inside the Vita Student family. Each sub-brand had to feel local to its city and building while staying clearly Vita Student, so the group could launch in several cities without the brand drifting.

Role: Launch microsites, Sub-brand identities, Web design, Brand consistency
Client: Select Property
Where · When: UK · 2017–26