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AI imagery · Self-initiated · 2026

Real Assets, Reimagined

Change the light, the setting and the story. Never the product.

Real Assets, Reimagined
minutes from photo to concept
45
assets restaged
12+
directions from one car photo
5
billboard concepts
2

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Highlights

  • Starts from real assets: drone shots, listing photos, architect’s drawings, studio car shots
  • AI changes the sky, styling, setting and angle; the product never changes
  • Every result checked against the original and composited back by hand where needed
  • Outdoor concepts that break the frame, readable in two seconds

The story

Each piece starts from a real asset: a drone shot, a rental listing photo, an architect's drawing or a studio car photo. AI changes the sky, the styling, the setting and the angle. The product itself stays exactly as it is, checked against the original and composited back by hand where needed.

The same approach works for outdoor. The two billboard concepts at the top break the frame, with the train and the horse coming out of the board, so the idea reads in the two seconds a driver gives it.

Role
Art direction, AI image production, Retouching
Client
Self-initiated
Where · When
Dubai · 2026
Concept billboard for Etihad Rail: a train breaking out through a tunnel in the frameConcept billboard for HRS Developers: a bronze horse rising out of the frameLifestyle swimming poolRental apartment before restagingOne car, five campaign directions

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