Website · Emaar Entertainment · 2016
Dubai Aquarium & Underwater Zoo
A ticket people buy in a queue, on a phone, with thirty seconds of patience.
- bookings a year
- 15,000+
- litres in the main tank
- 10 million
- marine species
- 140+
- leisure brands in the group
- 1 of 5
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Highlights
- Ticket flow designed for visitors buying on a phone, often already in Dubai Mall
- Started from the problems the operations team saw at the counter
- Concept, UX, UI and HTML/CSS build, responsive for a mobile-heavy audience
- Worked with the in-house developers through to launch
The story
In 2016 most visitors were buying on a phone, often already inside Dubai Mall, deciding between a single aquarium ticket and a combo with another Emaar attraction. That audience is not browsing. They are standing somewhere, deciding quickly, and the flow had to survive thirty seconds of patience.
The work started with the operations team rather than with a design brief. I designed the concept, the flow and the interface around the problems they were seeing at the counter, then worked alongside the in-house development team through implementation to make sure what shipped still answered the problem we started with.
Concept, design and HTML/CSS build, on Bootstrap and responsive for a mobile-heavy audience. One of five consumer leisure brands within Emaar Entertainment, each with its own audience inside a single group identity.
- Role
- Concept, UX design, UI design, Front-end build
- Client
- Emaar Entertainment
- Where · When
- Dubai · 2016
- As shipped in 2016. The site has been rebuilt since.
