Website · Concept brand · 2025

Global Furnovate

A manufacturer's site that shows the work, not the factory.

AI images, from text prompts: 20+
landing page: 1
designed and built with: Framer AI
buyer audiences: 3

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Highlights

Built for interior designers, contractors and developers, not the public
Ranges, finishes and project photography given room
Short route to an enquiry from any page
Built in Framer so the team can update ranges and imagery themselves

The story

Global Furnovate is a concept brand: a furniture manufacturer for interior projects, where the buyers are designers, contractors and developers rather than the public. That audience is not browsing. They are checking whether the finish quality is there, whether the range covers what a project needs, and whether the company can handle the volume, then looking for someone to talk to.

The site is built around the work itself: ranges and finishes shown properly, project photography given room, and a short route to an enquiry from any page. The manufacturing story stays brief, because capability matters to this audience only once the work has earned their attention.

Built in Framer so a team could add ranges and swap imagery themselves without waiting on a developer. I handled the direction, design and build, along with the content structure and on-page SEO.

Role: Creative direction, Web design, Concept, Framer AI
Client: Concept brand
Where · When: Dubai · 2025; Self-initiated concept brand; Visit the live site