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AI tool · Select Property · 2026

SEO Pulse

SEO reporting nobody reads is not a reporting problem. It is a product problem.

SEO Pulse
hours saved a month
20+
sites reported on
3
dashboard views
8
self-serve reporting
Monthly

We only publish results our clients have approved. If you would like to speak with a past client or employer as part of your due diligence, we are happy to make an introduction where the relationship allows. Get in touch to ask.

Highlights

  • Search, analytics, competitor and page-authority data collected automatically every month
  • Eight views: headline metrics, meta recommendations, technical audit, blog drafts, content gaps, competitors, authority tracker, link opportunities
  • Fix lists and content briefs a person checks before they are shared
  • Built as a product: its own name, logo, colour system and invite-only access
  • Plain JavaScript and serverless functions, so it is easy to hand over

The story

The monthly SEO picture already existed. It lived in spreadsheets and folders the marketing team had to go looking for, and nobody did. The work was being done, and the decisions it should have informed were being made without it.

Pulse turns that into something people open. A pipeline collects search, analytics, competitor and page-authority data every month and writes the results where the dashboard can read them. Eight views sit on top: headline metrics, meta title and description recommendations, technical audit findings, blog drafts, content gap briefs, competitor monitoring, an authority tracker showing month-on-month change, and link opportunities.

It is built as a product, not a script: its own name, logo and colour system, a fixed sidebar and card layout, and invite-only access. It runs on plain JavaScript and serverless functions, so it stays readable and easy to hand over.

Role
Strategy, Product design, UX, Architecture, Build
Client
Select Property
Where · When
UK / GCC · 2026
Built for the five minutes a week it actually gets
Pulse in use on a laptopAudit reports, listed by monthAuthority tracker: pages gaining and losingBlog draft view on a phoneThe Pulse navigationBlog drafts ready for reviewCompetitor monitoringLink building opportunitiesAudit report on a tablet

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