Launch campaign · Select Property · 2025

Edition Birmingham

Birmingham asks a question Manchester no longer has to: why here?

enquiries: 1,700+
launch assets: 14
markets: 5
weeks to launch: 3

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Highlights

Launch site that makes the city’s case before the building’s
Opens wide and narrows: the city, the location, the building, the apartment
Investment case, floor plans and pricing on the page, not behind a form
Brochures, floor plans and price lists kept in step with the site
Built for UK and overseas investors comparing cities

The story

For an overseas investor, Birmingham often needs establishing before the building does. Manchester has years of coverage behind it; Birmingham's case (regeneration, transport, rental demand, the gap between price and yield) still has to be made. The launch had to answer the city before it answered the apartment.

So the site opens wide and narrows: the city, then the location, then the building, then the apartment you would actually reserve. The investment rationale, floor plans and pricing sit on the page rather than behind a form, because an investor comparing three cities will not fill in a form to get the basics.

I led the creative direction and design, ran the build, and produced the collateral the sales team take into meetings (brochures, floor plans and price lists), kept aligned with the site so nothing contradicts itself between a screen and a printed page.

Role: Creative direction, Web design, Build oversight, Sales collateral
Client: Select Property
Where · When: Birmingham · 2025; The city's case before the building's; Visit the live site