How to boost user engagement on your website

Increasing sales and user engagement, is a complicated process, that involves many components. And now to lead one of the key factors here, is the user engagement of your site. Website engagement means how well your overall brand is able to delight and retain the mindshare of the customers or users.

Having an appealing cool looking web design is the key to increase website engagement, but along with that, there are many other factors, below are some important factors every organisation should consider for increases sales and online customer satisfaction.

Page Loading Time

 

Slow website loading is the biggest culprit in destroying user engagement on websites. According to a survey made by Soasta, there is a 56% increased chance in bounce rate if the website fails to open and load a second slower. A large volume of unoptimized images, Unsatisfactory server performance

And Too many HTTP requests is usually the most common reason behind website slowness.

Responsive website design

 

A responsive website is one that has a fluid and flexible layout that enables it to adjust according to various screen sizes. It could be a desktop, smartphone or tablet. If a website is not optimized for these devices, it risks losing out on visitors. A responsive website means that you don’t have to maintain or worry about updating multiple versions. As more and more people use smartphones for browsing websites, your website should be mobile friendly. Websites that have a responsive design tend to load much faster regardless of the device used to access it.

Internal Linking

 

An internal link is simply something that connects one webpage on your site to another page on the same website. Internal links play a critical role for user engagement. Internal links help people spend more time on your site. When someone lands on your website and then follows an internal link, it boosts certain metrics that search engines use to evaluate how helpful your page is. Linking provides your readers with options for further reading. Like up-selling a product with similar items they might appreciate on relevant topic. Internal linking done right can raise the visibility of pages that play important roles in conversion

Display Related Content, Up-Sells and Cross-Sells

 

Displaying related content or up-selling is a sales technique that invites your customer to purchase an additional product/service that upgrades the one they’re already going to buy. Using related products in your website or online store is one of the most effective ways you can boost sales. By utilising products you already have, you can increase your average order value efficiently. Amazon reports that as much as 35 per cent of its sales are due to cross-selling.

Related products display on product details pages based on category or tag. This is a great way to help shoppers find what they’re looking for and discover new products. By using techniques like ‘frequently bought together’ and ‘customers also bought’ or ‘You may also like’ , eCommerce websites are able to send significant prompts to customers throughout the buying process.

Respond to Comments

 

Silence is bad, If you don’t reply to a comment, you’re broadcasting to all of your current and future readers or website visitors that there’s no reason for them to come back or share with others.  Comments are user generated content filled with long tail keywords. And these keywords can help you rank better in SEO as they are often niche keywords and less competitive requests.

Comments also improve social shares. The more you will be responding to comments, the more visitors will be likely to post comments and the more they will share on social networks.

Live Chat

 

Live chat support is one of the most dynamic ways to communicate with your customers. Companies that deliver good live chat support see an increase in customer satisfaction and higher sales.

Forrester Research found that 44 % of online consumers say that having questions answered by a live agent while in the middle of an online purchase is one of the most important features a website can offer. Live chat doesn’t cost much more than a quality email provider and is a lot cheaper than phone support.

eDigital Customer Service Benchmark survey of 2000 consumers that found that live chat had the highest customer satisfaction levels at 73%, as compared to 61% for email support and only 44% for traditional phone support. Live chat is best way to faster problem resolutions.

Add popup for urgency

 

As a sales technique, urgency aims to make potential buyers think differently about the purchase. In most cases, urgency helps to increase conversions and motivates buyers to act, hence popups plays an important role here.

We all agree, popups are annoying and feel rude sometime – but these play major role is sales generation. But overlay and pop-up technology can increase conversions 2100%. Websites with pop-ups consistently outperform websites with no pop-ups, and increase in conversions.

Hope you guys find this article informative and useful, please follow Konfianz Dubai social media channels Facebook, Instagram & Linked In and stay up to date with latest web technology trends. We are a affordable web design agency for small and medium sized organizations based in UAE.