As we finally entered 2021 after global pandemic, a relentless 2020, it’s interesting to pause and think over how much has really changed over the past few years, especially when it comes to web design.
Web design is something we are going to need for a very very long time. The internet is nothing without websites, and a website is not complete without the right design.
As technology has continued to evolve faster and faster, so have the needs of consumers, which has left web designers constantly adapting their styles to keep up be it colors, themes, fonts, gradients, image effects, animations, layouts… everything is evolving every year.
In this article, we are going to talk about the 5 top web design trends that we think are going to be popular in 2021 and will continue to be on-trend in the coming future.
1. Dark Mode
Dark mode is one of the biggest trends in design, and world-class brands like WhatsApp, Instagram, Google, Facebook and Apple have already jumped on the dark mode design train.
Thanks to the advent of the “dark mode” feature on smartphones and across popular apps, consumers are increasingly choosing to use this feature when given the option. Not only is it much easier on the eyes for those of us who are constantly using screens, but it has a visually simple and clean appeal.
Dark mode is a low-light user interface (UI) that uses a dark color—usually black or a shade of grey—as the primary background color. It’s a reversal of the default white UI that designers have used for decades.
2. Above-The-Fold CTAs
“I want to see the call-to-actions, buttons on top, before scrolling the website” – this is the common demand of most of the online business owners. Actually in most cases placing the CTA above the fold works wonders for your campaigns. This placement immediately draws your visitors’ attention to your CTA which is always good for conversions.
These days, it’s all about getting website visitors to convert as soon as possible. For websites, that means placing call-to-action (CTA or buttons or links) above the fold of their website so that it’s one of the first things their visitors see and chances of conversion is more.
3. Larger-Than-Life Typography
Huge, Big, Bold text. this is another trend which is going to dominate for couple of years for sure. Website designers have been using bigger fonts every year, grabbing audiences’ attention with just a few words in a splashy way.
Typography helps to create an experience for users before they’ve even read a word or clicked a button. Typography has the potential to go beyond merely telling a story – it shows the user who is behind the website and what you’re about. The treatment of type creates an atmosphere and elicits a response much the same way as tone of voice does.
4. Innovative Scrolling And Parallax
A layered image or background which looks like moving when scrolling up or down – really cool yeah? Parallax Web Design is somewhat a newer element that is being used by several web designers in their designs.
It involves creating a visual setting in which the object appears moving, or it appears different when viewed from different angles. This type of design is even possible with video and multi-layered parallax.
5. Cinemagraphs
Bringing life to an still image is called Cinemagraph. In above image only liquid in bottle is moving and its shadow reflection, rest is static.
Cinemagraphs have been in trend for some time now, and they are probably one of the best designs you are going to see on this list. A Cinemagraph isn’t exactly a gif but a still image in which only one or two elements move.
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